Making Money in the Fitness Business
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Contents:
- Acknowledgements
- Introduction
- Section 1 -- Conceptualizing the fitness business
- Section 2 -- The club business starts with the financial foundation
- Section 3 -- Real member service is the next big step for the fitness industry
- Section 4 -- Multiple profit centers lower the dependency on new sales while increasing a club's daily cash flow
- Section 5 -- Staffing will be the most difficult issue you'll ever have to deal with in the fitness business
- Section 6 -- Marketing is a learned skill based on a few easy-to-acquire concepts
- Section 7 -- Sales in the fitness industry are based on 20 years of bad habits
- A final thought
Making Money in the Fitness Business
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