Future Radio Programming Strategies Cultivating Listenership in the Digital Age

radio: Future Radio Programming Strategies Cultivating Listenership in the Digital Age

• Acknowledgments
• Chapter 1 An Overview of The Book
• What The Title Means
• What This Book Offers
• Organization of The Book
• PART I RADIO'S ARENA, ATTRIBUTES, AND AUDIENCES
• Chapter 2 Radio's Arena
• What Business Is Radio In?
• Choosing Radio
• Consistency
• The Challenge of Change
• Major Points
• Chapter 3 Radio's Attributes
• Mendelsohn: The Positive Values of Mass Entertainment
• Stephenson: The Pleasures of Play
• What Radio Does Best
• Lessons About Entertainment Values from
• Computer Games
• Major Points
• Chapter 4 What Radio Audiences Want
• Fantasies and Daydreams
• Pleasure as Product, Not By-Product
• Body Rhythms
• Structure
• Appeals
• Other Audience Needs and Desires
• The Flow Experience
• Major Points
• PART II FORMATS, SOUNDSCAPES, AND VOICES
• Chapter 5 Formats: Developmental History,
• Audience Differentiation, and Recent Trends
• A Brief History of Radio Music Formats
• Audiences Attracted by Various Formats--A Historical Overview
• Recent Trends in Selected Formats
• Major Points
• Chapter 6 Format Innovation and Management
• Innovation of Format Elements
• Special Problems of Automated and Syndicated Stations
• The Primary Tasks
• Major Points
• Chapter 7 The Structure and Appeal of Acoustic Space
• The Listening Environment
• A Sense of Place in Acoustic Space
• Rate
• Major Points
• Chapter 8 Air Personality: The Structure of Spoken Gesture
• The Challenge of Radio Performance in a
• Visual Era
• Needing Arthur Godfrey Again
• The Announcer as Ideal Mate
• Announcers as Actors
• What is There to Talk About?
• Talk About the Community's Stories
• Major Points
• PART III MUSIC PROGRAMMING
• Chapter 9 Choosing Radio Music--Today
• How Listeners Choose a Music Radio Station
• How Music Stations Currently Choose Their
• Music
• The Standard Components of Record Popularity
• Major Points
• Chapter 10 Choosing Radio Music Tomorrow--By
• "How it Makes You Feel"
• Research on How and Why Music Affects Us
• Mendelsohn's Music Moods Research
• Clynes' Music Moods Research
• Major Points
• Chapter 11 The Components of a Mood-Evoking
• Music Progression
• Music Presentation Based on Mood Needs
• Time
• Space
• Force
• The Time/Space?Create/Force?Create Components of Radio
• Mood
• Major Points
• Chapter 12 Factors in MOST--Mood-Oriented Selection Testing
• Using Clynes' Terms to Select Airplay Music
• Time (Song Rhythms)
• Space (Involvement Factors)
• Force (Acceptance Factors)
• Lyrics
• Special Considerations
• Appendix A: Complete List of Songs Tested
• in All Five Formats
• Appendix B: Anecdotal Highlights--Adult
• Contemporary Format
• Major Points
• Chapter 13 Factors in MEMO--Mood-Evoking
• Music Order
• Composite Mood Curve
• Continuation
• Popularity and the CMC
• Using the CMC for Other Elements
• Major Points
• Chapter 14 Toward MERIT
• Should Radio Lead or Follow Society? A
• Glimpse of What MERIT Might Be:
• Mood-Evoking Respondent-Interactive
• Tracking
• Major Points
• References

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